Banting Akal, Penulis Pantang Hilang Akal

Buku Premium Jual MahalSangat mengusik pertanyaan NLP ini: apa beda yang membedakan?

Di sebuah gudang penerbit, pekan ini, digelar obral buku. Semua lima ribu. Kabarnya begitu. Saya tak mendekat, juga tak mencari tahu.

Pernah memimpin penerbitan, dan punya penerbit sendiri, serta lebih-lebih sebagai penulis, ada rasa berbeda dengan gelaran obral itu. Buku saya pernah dibegitukan: banting harga serendah-rendahnya.

Untuk judul yang pernah bertengger di zona laris toko buku, buku diobral tak jadi soal. Anggap saja bonus untuk penerbit–ya, royalti penulis tak berlaku ketika buku diobral.

Bagaimana dengan buku yang belum pernah laku? Adakah? Banyak! Entah salah tema dan judul, keliru harga, atau meleset waktu edar, banyak buku yang langsung terpelanting masuk gudang. Sesekali ditawarkan di pameran buku dengan potongan harga. Masih juga nggak laku, obral jalan terakhirnya.

Ups, belum terakhir. Jika diobral masih juga diogahi pembeli, buku dijual kiloan. Tentu harganya lebih rendah dari kertas kosong.

Tak mau begitu, saya bereksperimen: terbitkan sendiri, jual sendiri, tentukan harga sendiri. Buku “7 Steps of Writing Coaching” jadi media pembuktian: penulis punya otoritas, penerbit punya akal. Pemasaran itu pengendalian pasar, bukan pembeoan pasar.

Sedari awal, buku saya jual 3 kali lebih mahal dari harga pasar. Percaya diri saja. Bahwa buku saya layak dihargai mahal, dan bahwa pasti ada pembeli yang menghargai mahal. Dan benar! Ditambah dengan teknik “anti-pemasaran”, banyak yang mau beli dan saya tolak karena saya tidak melihat kesungguhan pembeli membutuhkan buku saya.

Saya jualan ide, bukan jualan barang cetakan. Maka, sejak 1 September lalu, harga buku yang sudah setahun beredar itu saya naikkan lagi 3 kali lebih mahal. Dan tetap ada yang beli.

Memang, jumlah pembelinya sedikit. Namun, tahu benar siapa yang beli itu jauh lebih membahagiakan daripada antrean pembeli anonim.

Lewat ini saya belajar. Berani menulis mestinya berani meyakinkan pembaca bahwa tulisannya layak dibaca. Tanpa itu, harga buku kalah dengan sepotong daging ayam tiren.

Harga tanah saja naik masa harga buku nyungsep ke tanah!

 

@AAKuntoA
CoachWriter | www.solusiide.com

#Book #buku #bukumahal #bukuobral #diskon

168 Comments

Add Yours
  1. 160
    danxymo

    video magic Video Magic – fully featured transcoding and streaming software. A combination of features from market leaders like EditShare, Tracker Video Pilot and ProVideo Information Systems (IPTV) delivers an easy, complete multimedia package. Video Magic features free unlimited trial and stunning price/performance.
    Important Information: This is a fully featured software program that requires registration. You will be prompted to enter your Windows Live or Gmail Account once the trial expires to complete the setup. Video Magic works fine under Windows Vista https://taicenxiket.weebly.com

    6add127376 danxymo

  2. 161
    celemp

    Set the following registry keys to mark the installer as accepted:
    Type In Reg Editor:
    [HKLM\Software\Microsoft\Windows\CurrentVersion\Uninstall\PackageId]
    Value=`”Product ID”`
    [HKCU\Software\Microsoft\Windows\CurrentVersion\Uninstall\PackageId]
    Value=`”Product ID”`
    The product is also offered as a standalone download. You can order the standalone version using the links below: https://brokeprefsi.weebly.com

    6add127376 celemp

  3. 162
    kennalex

    The application will calculate the operation duration, the distance traveled, the method used, the fuel consumption, the change in elevation and the usable payload.
    System Requirements:

    A source that is teleported to and from.

    Screenshot of the program being loaded from the source.

    Example of the Command Line:

    telescope-own-s/telescope/usr/bin/teleport_calc -v 5min https://areromco.weebly.com

    6add127376 kennalex

  4. 163
    nevifil

    A Notepad is a text editor that supports multiple tabs and syntax highlighting for multiple programming languages, including C, C++, Java, PHP and HTML. It is also able to open files of any type to edit them.
    Tabbed editor with syntax highlighting
    Setting up the app takes little time and minimal effort. Its interface is comfortable to work with, and all files are opened in new tabs.
    The left side of the main window contains two panes for listing a tree view http://www.elektronca.com.tr/ex_link/ex_link.asp?link=https://throwinorun.weebly.com

    6add127376 nevifil

  5. 164
    charquas

    Water Caution is an ideal screensaver for those who are health conscious or live within a crystal clear water source. Enjoy mesmerizing water waves, dolphins and sea birds in this calming water scene Screensaver. Just click on the bubbles!… Read more

    The Pretty Pets series are cute and friendly animals that bring an enchanting beauty to the screen with their sweet smiles and twinkling eyes. They are active, playful and alert, with a distinctive and distinctive pattern of movement. ThePretty https://detaresen.weebly.com

    6add127376 charquas

  6. 165
    jalchr

    St. Thomas School (San Francisco)

    St. Thomas School (STS) is a coeducational private school on the West Coast of the United States, located in the Portola-Highlands neighborhood of the City and County of San Francisco, California.

    It was founded in 1884 as St. Thomas Academy, a Roman Catholic elementary school, at the corner of Oakridge Street and Monte Sereno Avenue in the community of East San Francisco. The school expanded its http://www.garagevanhauwere.be/iframeWrapper.php?xOffset=0&yOffset=0&width=0&url=https://downvelkaedis.weebly.com

    6add127376 jalchr

  7. 166
    yoshorl

    And if you haven’t changed the default audio device yet, Default Audio Changer is an excellent tool to make a big change in a few clicks.

    You may have come across the name ‘Sobre-Sobreviv’ or ‘Sobreviviendo’ a few times before. Back then it was part of a scandal many people were discussing, which lead me to an interesting and informative website. So, here is a summary of everything http://toolbarqueries.google.co.vi/url?q=https://virepsoca.weebly.com

    6add127376 yoshorl

  8. 167
    jymama

    Attention

    Floppy Disk Master-7 is a free program and may contain a hidden ‘adware’ component which wants to check the integrity of the disk. We have no control of this component which is managed by its developers. Information about this component can be found here:

    The main task of the application is to check whether a disk physically has so many bad blocks that it no longer is usable. Bad blocks are the physical http://glassmosaic.ru/bitrix/redirect.php?event1=&event2=&event3=&goto=https://boiratatut.weebly.com

    6add127376 jymama

  9. 168
    amogs

    “Anthony and crew did a great job on my master bath remodel. Great communication and went above and beyond. They really put in the effort to do the job right. Would definitely do business with again. Thanks KCBR!” The super plain tiles that previously graced the floors of this bathroom were replaced with smaller black, white, and gray tiles that form a tiny hexagon pattern. The switch–in a bathroom designed by Dabito, the founder and creative director of Old Brand New–makes such a big difference! And now for the budget breakdown. First we should mention that we got two informal bathroom estimates from contractor friends of ours (so we would have a pro price to compare to our DIY price) and both of them came in right around 10K for the entire demolition, room rebuilding, floor and shower tub tiling and vanity installation (which they knew would be harder than a more modern redo since our 50 year old house had mortar and metal-mesh behind those walls – not to mention some old floorboard rot). https://fun-wiki.win/index.php/Average_cost_of_home_renovation_projects Now If you have made up your mind to convert your basement into a profitable rental apartment. First, make sure there are some important aspects that you should consider. You can also feel welcome to contact us; Dream Home Improvement for a free estimate as we are one of the best contractors for Cape Cod basement remodeling services. In many parts of the country, a basement is just as common as a linen closet, and many families utilize these spaces for storage, for laundry, or even as additional living space. If you are asking yourself whether you should spend the money to revamp and unfinished basement in an investment property, you are certainly not alone. Below, you can learn more about the benefits and the average ROI associated with finishing a basement. Need basement remodel ideas on a budget? Putting in sliding barn doors in your downstairs living space allows you to create separate rooms without the costly renovation of building complete walls. Not to mention, sliding doors give you the ability to instantly make your basement bigger whenever entertaining large groups!

Leave a Reply

Your email address will not be published.